Who knew running a travel business involved so much admin, marketing, and technical skills?

I did. That’s why I started Travel Pro Theory.

But I do.

Few travel pros enjoy the tech part of their job

You became a travel advisor to advise travel, not stare down the world’s longest to-do list

Work with kate

Hi! I’m Kate Thomas, a travel supplier and AI expert for travel pros with 17+ years in the industry. Yes, I’m old enough to remember when agents worked at desks in offices. Travel was a different world back then.

Now, we have the advantages — and the disadvantages — of working alone, working from home, and working with modern technology. 

You don’t get proper training. You don’t get to ask a coworker a quick question across the room. You don’t get AI, period. (What even is it? How do you use it? Should you use it?)

These questions are why I became a travel educator.

Because, as a practical, tech-oriented person, I do get AI. I’ve trained myself on the best ways to use ChatGPT and other tools to run a booming, balanced travel business.

I’d love to be the travel colleague you never had. Let me show you how to use AI to work more efficiently, attract more dream clients, and live a more leisurely life.

I help travel advisors use AI to run a business with less busy, more balance

I’m Kate, founder of Travel Pro Theory

Trusted by hundreds of travel industry pros

A done-with-you program to build the 8 custom GPTs your travel business needs in just two weeks

AI Unpacked

There are three main ways I can help you

enroll now

My white-glove service to set up your entire AI workflow for your travel business in just one week

AI Done for You

book now

My complete library of trainings, tools, and templates to help you run and grow your travel business

The Digest

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–Heidi, Benvenuto Travel

“Kate always seems to have an expert or a tip for whatever I am struggling with at the moment.”

–Michaela, Chronicle Travel Company

“Nobody has shifted my use of AI like Kate. She’s the best investment out there!”

–Erin, [BUSINESS]

“Kate breaks it all down and makes it… digestible. She’s been worth every penny and then some.”

Husband, 4 year old son, and Penny, the director of sales + barketing

Family:

Cold brew with a splash of cream

Favorite Drink:

Using AI, learning Reiki

Interests:

Virgo Rising / Cap Sun / Cap Moon

Astrological Sign:

Manifesting  + Generator

Energy type:

INTP

Personality type:

Traveler Information

Just picture this on Travefy

A quick itinerary of my travel career

Grew up on a dairy farm




Pre-Departure Information

2025

2022

2018

2013

2009

Pre-Departure

Played every sport I could: softball, volleyball, basketball, cross-country, cheerleading (team player here!)



Knew I wanted to travel for as long as I can remember



Took my first flight to Paris at age 16 with my French class


During small talk at a 4th of July pool party, met someone who planned trips to Ireland & the UK for a living



Departure Day

2025

2022

2018

2013

2009

Pre-Departure

Immediately became obsessed and stalked their company until they hired me


The next 4th of July, boarded my first flight to Ireland


Hit the ceiling at my day job — I was ready for more



Welcome to North & Leisure

2025

2022

2018

2013

2009

Pre-Departure

Resigned, booked a flight to Ireland to meet with partners


Came home and announced my business, North & Leisure


Started cold-calling local travel agencies and built my first client base from scratch

Spent every day talking travel biz with my bestie, Heather Christopher


Welcome to Travel Pro Theory

2025

2022

2018

2013

2009

Pre-Departure

Listened to my husband, who said, “Just hit record — you’ve got a podcast”

Started Travel Pro Theory with Heather

Came out of the pandemic with a 1-year-old and a whole new perspective


Welcome to The Digest

2025

2022

2018

2013

2009

Pre-Departure

Craved simple, easy resources that would just show up in my inbox

Decided to create what I needed

Launched The Digest, which went on to help hundreds of travel pros

I now build custom AI tools with and for travel pros — so your tech works the way your brain does

Welcome to YOU

2025

2022

2018

2013

2009

Pre-Departure

If you’ve ever thought, “AI could help me, but I don’t know where to start” — you’re in the right place!

get in touch

Reach out to schedule a free 15-minute consultation to see how Travel Pro Theory can help you build a simpler, more successful travel business.

Let’s build the itinerary for your dream travel career