Sell more trips in less time 

You don’t need an assistant. You need AI.

Admin? Marketing? Business ops? Outsource them all with AI Unpacked: your shortcut to create the 8 custom GPTs proven to save you time, money, and sanity — in just two weeks. 

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Build the custom AI system that saves travel advisors 20+ hours a month

You’ve heard the stories. AI can plan your marketing, write your content, and create world peace.

So, intrigued, you typed “ChatGPT” into the search bar. You signed up for a free account. You asked it some questions. And… no world peace.

But that doesn’t mean you should give up on AI for travel advisors.

ChatGPT can be the passport to freedom in your business — if you know how to use it. 

It’s time for you to learn the secret to building a productive travel business in 2025: a custom AI system that does your work, in your voice, in just a few minutes.

But you’re not sure how… let alone how to use it

You’re pretty sure AI could benefit your travel business

.

An idea for a lead magnet even you would want to download
A perfectly optimized blog post you can copy, paste, and publish
A full email newsletter written in your brand voice 
Social media captions lined up for the next month
Content ideas for marketing that truly moves the needle
Itinerary extras that impress your most-desired clients
A quick link to that SOP you can never seem to find
Insights into your data that inform smarter business decisions

Imagine opening ChatGPT and seeing…


This is all possible — and it only takes a few clicks

A two-week sprint to build the 8 custom GPTs your travel business needs to get more done, more quickly

Introducing AI Unpacked

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–Kathryn, KP Travel Group

“I went from barely using ChatGPT to using it almost every day. AI Unpacked has opened my eyes to how powerful and helpful it is. I’m floored at how the custom GPTs truly ‘get’ me!”

It’s why you became a travel advisor, right? But the more you work, the more you realize how much you work… and not on the fun stuff.

When you free up your time to focus on doing what you love — serving your clients — you grow your revenue by booking more (and more profitable) trips.

Sell more trips

Maybe you aren’t DIY-ing your admin and marketing anymore — you’re outsourcing it. Great idea! Except outsourcing is expensive. Like, $20k-per-year expensive.

You could pocket an extra $1,500+ per month by replacing the work of your human assistants with that of AI assistants.

Save more money

If you’re currently writing your own weekly newsletter, managing your own social media, and handling all your own admin work, you’re wasting 20–25 hours a month.

You could get back an hour (or more!) every day, simply by letting ChatGPT do these tedious tasks for you.

Save more time

Here’s what AI Unpacked can do for you

Write creative copy for social captions, carousel graphics, and video scripts that stop your ideal clients in their scroll.

Social Copywriter

Never miss a newsletter again. Generate ideas and drafts for marketing emails that keep your subscribers subscribed (and thinking about hiring you!).

Newsletter Copywriter

Grow your email list with a lead magnet that’s truly magnetic, attracting the kind of people you’d really love to work with.

Lead Magnet Creator

Marketing GPTs

By the end of our two weeks together, you will

Create the 8 custom GPTs every travel advisor needs

Skip the blank screen. Create ready-to-schedule blog posts that Google, ChatGPT, and your ideal audience all love to read.

Blog Copywriter

Stop wondering where a standard operating procedure is (or if you even have one). Store and retrieve your SOPs in seconds.

SOP Assistant

Add extra touches to your itineraries with curated restaurant picks, maps, packing advice, tipping etiquette, currency notes, and more.

Itinerary Assistant

Generate endless ideas for marketing content that actually supports your business goals (and that you’d actually want to create).

Content Planner

Business OPS GPTs


Don’t just track your business data — put it to work. Pull clear insights from your sales info, so you make smarter decisions in the future.

Data Analyst

Hi! I’m Kate Thomas, a travel supplier and AI expert with 17+ years in the industry. I started Travel Pro Theory back in 2018 to teach other travel advisors and suppliers how to run their own profitable business.

Now, it’s 2025. The travel advisors who are succeeding — attracting luxury clients, sending polished itineraries, staying on top of their inboxes (!) — all have one thing in common: they’re using AI.

Let me show you how to create the custom GPTs your travel business needs. I promise it’s easier (and more eye-opening) than you think.

Don’t know much about AI?

Don’t worry. I do.

Meet Kate

Trusted by hundreds of travel industry pros

The second you sign up, you get immediate access to your Prep Kit: everything you need to make your Sprint go smoothly.

✓ AI Foundations: Master the essentials with short video lessons on AI terminology, custom GPTs, and more.

✓ Brand Blueprint: Capture your brand voice, style, and offers with my signature mega-prompt.

✓ Curated Examples: Gather or create the content examples your AI will use to match your brand. (Starting from scratch? I make it easy with prompt frameworks and plug-and-play setups!)

1. Prep

1 Week

Here’s how AI Unpacked works

Lace up your Hokas, because our Sprint will fly faster than a flight from New York to Boston.

✓ Live Kickoff Call: Start your Sprint with a live demo during a 45-minute group call.

✓ 2-Week Custom GPT Sprint: Build 8 custom AI assistants using the steps outlined by my Architects.

✓ Biweekly Q&A Calls: Join two calls per week to answer any questions face-to-face.

✓ Private Membership: Connect with other travel pros 24/7 inside our secure online community.

✓ Personal Support: Get my eyes on your work with 1:1 support throughout the Sprint.

2. Sprint

2 Week

The Sprint lasts just two weeks, but your Architect Access lasts far longer. I want you to feel 100% confident in your AI setup, even after the program ends.

✓ 90-Day Access to the Architects: Complete any builds you weren’t able to finish (or want to edit or rebuild after testing) with continued access to my Architects for 90 days.

✓ Lifetime Access to Recordings: Refresh your memory and revisit the video lessons from your Prep Kit, plus replays of our live Q&A calls, anytime you want with unrevoked access to all recordings.

3. Support

90 days

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What is a custom GPT?

If regular ChatGPT is like a generic destination guide you find on Google, a custom GPT is like the personalized proposal you send to a luxury client. 

Custom GPTs are assistants built inside your ChatGPT account. They’re trained on your voice, your offers, and your preferences — so everything they create sounds like it was created by you.

To create an effective custom GPT for your travel business, you need three things:
  1. Clear brand details (which is what I help you define with my signature Brand Blueprint)
  2. Relevant examples (which is what I help you curate or create during your prep work)
  3. An expert instruction set (which is what I provide with my time-saving Architects)

You can create as many custom GPTs as you want, but there are eight ones I’ve found essential in my work as a travel pro. You’ll learn how and why to build each one inside AI Unpacked.

Let’s back up a second…

And how do I make one?

See it in action!

Watch me create my “Newsletter Copywriter” custom GPT in 30 seconds:

–Judi, Memories on the Move Travel

“Before AI Unpacked, my AI skills were basically travel-sized. Now I’m confidently building and using custom GPT assistants! The step-by-step builder walkthroughs made even the most intimidating tech feel doable.”

–Tammy, VIP Travel Experience

“My favorite AI teammates would definitely have to be the Newsletter Copywriter and Social Copywriter. They both actually AMAZED me after uploading our previous examples into the knowledge base of the custom GPTs. It literally was producing responses that sounded like they were literally written by me!”

–Kathryn, KP Travel Group

“I didn’t even know custom GPTs were a thing. I’m floored at how they truly ‘get’ me, my brand, and my voice. It’s pretty awesome!”

Think of the Architects like my little robot minions. I built these AI assistants so they can build your AI assistants. (It’s pretty meta!)

The Architects are what we use to create the instruction sets for your custom GPTs inside AI Unpacked. These aren’t basic bots — they’re designed with best practices for travel advisors in mind. And they take mere minutes to use.

You get access to the Architects from the second the Sprint starts until 90 days after it ends. That means you can build (and rebuild) all the custom GPTs you want for three full months!

And why are they so awesome?

What are the Architects?

Got it. So…

See it in action!

Watch me use an Architect to build and test a custom GPT in two minutes:

–Judi, Memories on the Move Travel

“The architects are immediately usable for marketing, content, client extras, and back room analysis. No other course has been able to do that without requiring so much more time and effort. ROI is priceless!”

–Sri, Storybook Getaways

“So much work has been put into the Architects in the back end, which makes our tasks so much easier. You can be nerdy without being nerdy, thanks to Kate!”

–Kathryn, KP Travel Group

“I just thought this was going to be a course about how to write better prompts and slowly train ChatGPT to know my voice. Turns out it was WAY more. Those custom Architects were a surprise and took me from being a non-user to a user who now sees a whole new world opened up. When I glanced through the output they gave, I was truly amazed.”

All right, just a few more Qs…

I’d love to hear it. Send me a message at hello@travelprotheory.com, and I’ll get back to you as soon as I can.

I’ve got another question…

Of course! While the program will be a bit easier if you have content samples to start with, I’ve created prompt frameworks and plug-and-play ChatGPT project setups to help you create your examples with ease. Don’t let a lack of marketing prevent you from joining — let it be the reason you do join!

I don’t have a blog / newsletter / social media yet — is that okay? 

AI Unpacked is meant to help you get a lot done in a little time.

Plan to complete your Prep Kit in the week before the Sprint begins. Depending on how much branding and content you already have to work with, this could take anywhere from 30 minutes to several hours.

Once the Sprint begins, plan to attend two weekly calls, each one hour, plus time to practice or ask questions. At the end of two weeks, you’ll have all eight custom GPTs ready to use in your business immediately!

How much time will this take? 

No worries! We all start somewhere — and this is the perfect place to start. I created AI Unpacked with non-techy AI newbies in mind. You get clear instructions, real examples, and live support the entire time.

What if I know nothing about ChatGPT (or tech in general)? 

This program uses ChatGPT, which I find to be the most reliable, user-friendly AI platform for travel advisors. In order to build the custom GPTs we create in the course, you need the paid version, which is currently $20 per month.

That said, everything we create in AI Unpacked can effectively train any AI tool. If you decide to switch platforms or downgrade later, you still have all the materials you need to get great results.

What platform will we use? Does it cost money?

One-time payment

Secure your spot!

$1,497

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AI Unpacked is the fastest, easiest way to set up your own AI for travel advisors. 

But if you don’t want to DIY at all, I do have a DFY option. Click below to see how I can take everything off your plate, so you get all the custom GPTs you want in just one week.

Rather outsource your entire AI setup?

explore ai done for you

Just imagine what you could do with that hour instead…

You’re only two weeks away from custom GPTs that save you an hour a day

Ready to fast-track your AI buildout (and your travel business)?

join the waitlist