ChatGPT is changing the tide of travel. If you don’t get on board, you’ll get left behind.
Travelers are using AI to research trips and travel advisors. Travel advisors are using AI to save time, money, and precious brainpower.
If the answer is “not well” (or “not at all”), it’s time to take your head out of the sand and see the light.
Write email newsletters and social media captions that honestly sound like you
Create blog posts and lead magnets your ideal clients would love
Plan an entire calendar of marketing content you’re actually excited to create
*Aside from your $20/month ChatGPT plan, that is
Handle repetitive, time-consuming tasks without lifting a finger
Access the data you need to work more efficiently and strategically
Add thoughtful itinerary extras that surprise and delight your clients
“I have 5+ more hours a week to work on what I want”
“My prompts get the results I need in seconds”
“I have 8 custom GPTs trained on my brand”
“My AI assistants sound more like me than I do”
“I’m confident in my AI setup”
“I’m drowning in admin and marketing work”
“I’ve tried prompts but had to rewrite everything”
“I signed up for ChatGPT but never used it”
“AI can’t write in my brand voice”
“I don’t get AI”
Hi! I’m Kate Thomas, a travel supplier and AI expert with 17+ years in the industry. I started Travel Pro Theory back in 2018 to teach other travel advisors and suppliers how to run their own profitable business.
Now, it’s 2025. The travel advisors who are succeeding — attracting luxury clients, sending polished itineraries, staying on top of their inboxes (!) — all have one thing in common: they’re using AI.
Let me show you how to use AI to build a travel business with less busy, more balance.
You know AI can help you create content. But did you know it can tackle some of your most tedious tasks as a travel advisor?
Watch me use ChatGPT to get contact info and write welcome letters for each hotel in an actual client itinerary — all in less than five minutes.
